I often describe myself as a 'native speaker' of the digital language because I was always immersed in this universe. Since I first developed my blog almost twenty years ago until I uploaded my first video on TikTok, I was certain that I was going to pursue a career in the industry.
Now, with eight years of professional experience, I want to keep dedicating myself to understanding digital content consumption and the importance of communicating effectively with different communities across diverse platforms aiming to strategically integrate brands into online conversations.
Now, with eight years of professional experience, I want to keep dedicating myself to understanding digital content consumption and the importance of communicating effectively with different communities across diverse platforms aiming to strategically integrate brands into online conversations.
EXPERIENCES
Founder & Creative Director
GimmeLikes (2021 - Present)
During the pandemic, I started my own agency focused on digital content production, where I was able to apply everything I’ve learned and believed about the Advertising Industry. Over the past 3 years, I had the opportunity to work with big brands and agencies, like Descomplica, Havaianas, Rexona, Ambev, handling all kinds of productions, including advertising films, 'always-on' content, strategies, and event coverage.
CREATIVE LEAD
Obvious Agency (2020 - 2021)
At Obvious, an agency renowned for digital and branded content, I developed creative strategies to connect brands with online communities. I also had the opportunity to actively contribute to the Creator Economy by directing campaigns and co-creating with diverse social media creators.
CREATIVE ART DIRECTOR & MOTION DESIGNER
Crispin Porter Bogusky (2019 - 2021)
I joined CP+B to be part of the agency's first creative team entirely dedicated to social media. By collaborating with brands such as Stella Artois, Johnnie Walker, Bauducco, Smirnoff, Bravecto, Tanqueray, among others, I was given the opportunity to work strategically and creatively with digital campaigns. I actively participated of the creative process for 360º campaigns, but always bringing a strategic digital perspective. My responsibilities involved planning and producing 'always-on' content for clients, including the development of editorial content and content calendars.
ART DIRECTOR & MOTION DESIGNER
Mutato (2018 - 2019)
Initially, I started as a member of Samsung's team, working as an art assistant. Within a year, I was promoted to Art Director to work for Itaú account. In this role, I was in charge of developing 'always-on' and real-time content, actively engaging in daily social media conversations.
INTERN ART DIRECTOR
Iris Worldwide (2016 - 2018)
This was my introduction to digital campaigns. Throughout this period, I gained a deep understanding of the role of each platform and how to translate the essence of brands into content for their social media. I collaborated with brands such as Neve, Targifor, Brahma, Scott, among others.EDUCATION
ADVERTISING & MARKETING
ESPM/SP (2015 - 2018)
INFLUENCE MARKETING PROGRAM
YOUPIX (2023)
CREATOR BOOST
YOUPIX (2023)
LANGUAGES
English
Advanced
spanish
Beginner